WANAB - stands for WE ARE NOT A BRAND, we are a culture. We are the generation who seeks individualism, self personality and to be ‘oneself’. WANAB is pronounced (WANNA BE) playing with the words as an action of saying ‘We want to be’, in life, there are times where we see ourselves as being someone or seek to be the same as an individual we admire. However, WANAB stands for ‘WE ARE NOT A BRAND’, we are to be ourselves, reinforcing the idea of being true to oneself and to the street culture. Creatively thinking, our brand message will be well executed through our artworks, garments and products.